Advocacy 101

Learn more about the essential tools, strategies, and guides to help you plan, launch, and sustain an effective advocacy campaign for social change.

General Guides and Toolkits: 

UNICEF Youth Advocacy Guide (2022) 

Intro to Campaign Organizing – GSA Network (2018) 

So Change It: A Guide for Students – Advocates for Youth (2024) 

Tips for Youth when Working with Adult Allies – Advocates for Youth (2022) 

Resources on Self-Advocacy: 

Self-Advocacy Guide – Queer Youth Assemble (2022) 

A Magical Guide to Disabled Self-Advocacy for Students – Organizing Scarborough Queer Youth (2024) 

Resources on interacting with media: 

Pitching and Prepping for Media Coverage – Action Canada SHR (2024) 

What is an Advocacy Brief? – Action Canada SHR (2024) 

Media: A “How To” Guide for Activists by www.activategr.org 

Organizing Events: 

BUILDING: A DIY Guide to Creating Spaces, Hosting Events and Fostering Radical Communities 

Podcasts on advocacy and activism: 

Rebel Steps 

  • This podcast is an auditory guide to getting involved in social and political change. It details how to begin organizing and joining movements in an accessible and beginner friendly way.  

How to Survive The End of The World by adrienne maree brown and Autumn Brown  

  • A podcast by two sisters who are activists. They explore practices that build and nurture community in movement spaces. 

This is Revolution 

  • This is Revolution educates listeners on organizing strategies and explores political issues by grounding them in popular culture moments and language.  

To See Each Other 

  • A podcast about activism in rural, small-town America. It highlights the significance of every form of resistance and emphasizes the fact that it exists everywhere, especially in rural, small-town settings.  

List of CodeSwitch episodes that may resonate with youth:  

  • Episodes worth noting from this list:  

Books on Advocacy and Activism: 

You Can Be An Activist by Charlene Rocha  

  • A handbook for young activists looking for a starting point. 

Tools for Radical Democracy (Joan Minieri and Paul Getsos, 2007)

  • This book provides a comprehensive introduction to grassroots organizing and advocacy campaign basics, including growing a movement, coalition-building, and supporting and training volunteers into becoming campaign leaders. The book also includes helpful tools and resources related to campaign organizing.

Documentaries on Advocacy and Activism: 

Peace, love (unicorns) and communism 

  • This 2024 documentary outlines a history of student activism and movement building at McMaster University. They host screenings across Ontario. 

Protest Safety: 

Pride and Protest: Safety Tips for LGBTQ+ Youth – GSA Network 

Know Your Rights Guide to Protesting – Canadian Civil Liberties Association (2021) 

Protest Resource for QTBIPOC in Toronto – Gitanjali Lena and Vincent Wong 

Queer Youth School Walkout Guide – Queer Youth Assemble 

Protest 101  

An Activist’s Guide to Information Security by Anarchist Black Cross Dresden / Sprout Distro